Eddy collaborated with the Marcel agency to create the “J’ai fait la Fnac” campaign that focuses on notable celebrities who found inspiration at the French retail chain that specialises in cultural and electronic products. In-house director, Hugo Ramirez, took the helm for all three films applying his unique vision to create lively and varied aesthetics with Brunch Studio bringing the trilogy to life with advanced and refined animation techniques.
Hugo Ramirez developed a rich neon world for the film that celebrates French rapper Nekfeu’s discovery of literature. Ramirez filmed and assembled footage through a series of shoots that were then developed for a team of artists to rotoscope each frame by hand in watercolour. The final result is a striking spectacle of colour that marries a distinctive street style with literature from War & Peace to White Fang.
Client: Fnac
Agency: Marcel
Director General: Olivier Sebag
Account Manager: Jeanne Neuschwander
Senior Project Manager: Rémy Guizerix
Business Affair: Till Buisson
Prodigious sound: Clemens Hourrière
TV Producer: Elodie Jonquille
Directors: Hugo Ramirez
Production Company: Eddy.tv
Executive Producer: Jean-François Bourrel
Production Assistant: Céline Da Cunha-Vanlint
Animation Studio: Brunch Studio
Post-Producer: Vincent Leroy
Post-Producer: Julie Bellemare
Illustrations : Hugo Ramirez
Editor: Juliette Delestaing
Storyboard: Hugo Ramirez, Alexandre Edeline, Corentin Penloup
2D Animation: Martin Richard
Watercolour Animators: Johanna Huck, Luc Journot, Luca Valente
Lead compositing: David Sapyyapy
3D Modeling: Nicolas Rivoire
Musical Supervision: Etienne Perovitch [Twin Fizz Agency]
Compositors: Ugly Mac Beer, Fabien Girard, Vitch
Voice Recording: Clemens Hourrière
Featuring Nekfeu as himself
